Minds Over Media Creates Denver Website for J & L Roofing

Minds Over Media, a leading Denver web design and SEO company, has launched a new website for J & L Roofing, LLC in Denver, CO. J & L Roofing had several bad experiences with out of town telemarketing web design and SEO sales companies such as Yodle, 24 Prime, and 411 Local Advertising. They hired Minds Over Media to create a professional image, brand, and presence on the Internet.

You can view the design in our Web Design Portfolio for Web Design Denver.

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Minds Over Media has been providing web design, mobile design, WordPress design, SEO, social media marketing, responsive web design, Google Adwords PPC management, conversion optimization, web hosting, Internet marketing and branding to small, medium, and large businesses since 2008.

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Facebook’s Fake Users

The article below appeared on ZeroHedge.com, one of my favorite sites for real information on what is really happening in the world. This article had to do with Facebook, it’s “users” and ads, very enlightening indeed. Beware of what you’re doing with Facebook ads!

Submitted by Tyler Durden, ZeroHedge.com on 02/13/2014 20:24 -0400

A month ago we explained in gory detail the growth of “click farms” where nothing is what it seems, and where social networking participants spend millions of dollars to appear more important, followed, prestigious, cool, or generally “liked” than they really are. The following excellent walk-through of just how the fraud works is concerning when the entire US stock market appears propped up by an ever-shrinking layer of “social media” and “cloud” faith that this time it’s different and no Friendster or MySpace.

As we noted previously,

Social networking has been the “it” thing for a while: for the networks it makes perfect sense because they are merely the aggregators and distributors of terrabytes of free, third party created content affording them multi-billion dollar valuations without generating a cent in profits (just think of the upside potential in having 10 times the world’s population on any given publicly-traded network), while for users it provides the opportunity to be seen, to be evaluated or “liked” on one’s objective, impartial merits and to maybe go “viral”, potentially making money in the process.

Of course, the biggest draws of social networks also quickly became their biggest weaknesses, and it didn’t take long to game the weakest link: that apparent popularity based on the size of one’s following or the number of likes, which usually translates into power and/or money, is artificial and can be purchased for a price.

And once the prevailing users of social networks grasp that one of the main driving features of the current social networking fad du jour is nothing but a big cash scam operating out of a basement in the far east, expect both Facebook and shortly thereafter, Twitter, to go the way of 6 Degrees, Friendster and MySpace, only this time the bagholders will be the public. Because “it is never different this time.” The only certain thing: someone will promptly step in to replace any social network that quietly fades into the sunset.

Minds Over Media provides web design, SEO, Google Adwords management, conversion rate optimization, social media marketing, video production, graphic design, and web hosting to clients in Denver, Boulder, Colorado Springs, Vail, and Summit County Colorado.

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Case Study SEO Results

Here is an example of Minds Over Media getting top ranking for a client in the competitive limousine service industry. We achieved #1 ranking for top keyword in their market “vail limo” on Google organic and Google Places. Their phone is ringing off the hook!

seo denver boulder vail

Call Today to Schedule A Consultation!

Minds Over Media provides web design, SEO, Google Adwords management, conversion rate optimization, social media marketing, video production, graphic design, and web hosting to clients in Denver, Boulder, Colorado Springs, Vail, and Summit County Colorado.

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Bing Warns on Keyword Stuffing

A common black hat SEO technique has been that of keyword stuffing.

The practice involves “stuffing” as many relevant keywords into a web page as was possible. This is done so that search engines would consider these pages more relevant to the searcher’s query. This is a practice that has seen its day, it worked in the early days of seo, but now it’s consider taboo and can get your website penalized by Google, Bing, and Yahoo search.

In February 2014, Bing updated their Webmaster Guidelines and addressed the use of keyword stuffing. Bing indicated that there is potential to demote sites or delist sites entirely that utilize keyword stuffing.

Here’s Bing’s updated Webmaster Guideline on keyword stuffing:

“When creating content, make sure to create your content for real users and readers, not to entice search engines to rank your content better. Stuffing your content with specific keywords with the sole intent of artificially inflating the probability of ranking for specific search terms is in violation of our guidelines and can lead to demotion or even the delisting of your website from our search results.”

The search engines have always promoted their best “white hat” SEO practices, and have been stressed their disapproval of building websites purely with SEO in mind. Optimizing any website is recommended, however, Google, Bing and other search engines advise designing and building a website for its users.

This isn’t to say a website shouldn’t have relevant keywords in their content. Your website is certainly include information about your business and services, and is going to have relevant keywords and information written into its content. The search engines want to eliminate content that does not offer a website visitor any useful information.



Cloaking is the practice of showing one version of a webpage to a search crawler like Bingbot, and another to normal visitors. Showing users different content than to the crawlers can be seen as a spam tactic and be detrimental to your website’s rankings and can lead to your site being de-listed from our index. It is therefore recommended to be extremely cautious about responding differently to crawlers as opposed to “regular” visitors and to not cloak as a principle.


While link schemes may succeed in increasing the number of links pointing to your website, they will fail to bring quality links to your site, netting no positive gains. In fact, manipulating inbound links to artificially inflate the number of links pointed at a website can even lead to your site being delisted from our index.


Like farms are similar to link farms in that they seek to artificially exploit a network effect to game the algorithm. The reality is these are easy to see in action and their value is deprecated. Auto follows encourage follower growth on social sites such as Twitter. They work by automatically following anyone who follows you. Over time this creates a scenario where the number of followers you have is more or less the same as the number of people following you. This does not indicate you have a strong influence. Following relatively few people while having a high follower count would tend to indicate a stronger influential voice.


These redirects reside in the code of a website and are programmed for a preset time interval. They automatically redirect a visitor when the time expires, redirecting them to other content. Rather than using meta refresh redirects, we suggest you use a normal 301 redirect.


Duplicating content across multiple URLs can lead to Bing losing trust in some of those URLs over time. This issue should be managed by fixing the root cause of the problem. The rel=canonical element can also be used but should be seen as a secondary solution to that of fixing the core problem. If excessive parameterization is causing duplicate content issue, we encourage you to use the Ignore URL Parameters tool.


When creating content, make sure to create your content for real users and readers, not to entice search engines to rank your content better. Stuffing your content with specific keywords with the sole intent of artificially inflating the probability of ranking for specific search terms is in violation of our guidelines and can lead to demotion or even the delisting of your website from our search results.

Contact Us:

Minds Over Media LLC
303-521-6681 (Denver)
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866-667-8646 (fax)
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Minds Over Media Launches New Website

Minds Over Media launches a revamped website to better serve their web design and SEO customers in Denver, Boulder, Colorado Springs, and Vail Colorado. Visit us today at www.mindsovermedia.com to take a look!

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Minds Over Media LLC
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Does Google Plus Influence Search?

Recently, Website Magazine contributor Travis Bliffen had the opportunity to catch up with social media specialist Crystal Childs and discuss how SEO and social can work together more efficiently. Crystal Childs is a former graphic designer turned social media specialist and has been in marketing for more than 14 years. She closely follows social media and its impact on search.

Google Plus is believed by many to impact search ranking even though Google’s Matt Cutts said it does not have an impact. If you have been in search marketing for more than a minute, you know what Cutts says is not always black and white. Here is what Crystal had to say about Google + and its SEO impact.

Google+ is treated just like any other website. Its content is indexed by Google and it appears in search results. Links shared on Google+ are crawled and indexed almost immediately. Even better, each post is treated like its own individual blog entry with the first 40 or so characters appearing in what is called the “title tag”. This is one of the most important elements of SEO, it’s the main preview text describing the individual pages you see in your Google search results. All of this is simply something you don’t get with Facebook and Twitter posts.

Personally, no. But I make it a duty of mine to stay on top of social media trends by meeting with contacts at Google and visiting such places as Twitter and Facebook. I network with people and other companies around the country learning from their mistakes and sharing with them my own. People say Google runs the world and it’s true. They might not have the leading social network today, but if I know them the way I think I do, they will find a way. I’d hate to be the one playing catch-up.

I’ve had the opportunity to visit some of their offices and what I can say is we’re not alone when we say we are frustrated. The folks at Google also get annoyed when things don’t work right. Time and time again I’ve had issues with pages merging and Google Reviews getting deleted. It’s a very frustrating process when you work so hard to get reviews! But I can tell you that they truly are working to resolve issues every day… and that their facilities are amazing!

Content. Content. Content. Post often and get those +1’s! The more +1’s you have, the more Google thinks your content is relevant and the better rankings you will get.
1. Make sure each field is filled out in your businesses G+ profile. Don’t leave anything blank, such as “Category”, “Maps & Search Photos” etc. The more you add the better. Build up your page!
2. When adding your website under “Contact Info” make sure you copy and paste the whole URL. So, instead of putting in your website as, google.com or even www.google.com copy and paste https://www.google.com/ from your browser.
3. Be as descriptive as you can in the “Introduction” section. Don’t copy and paste your business description from your website! Mention where you’re located and the surrounding areas that you serve. Think of key words people might use to search for your business, but don’t just list them. Be creative and create sentences using these key words. It might sound silly when you’re reading it but it is necessary for good SEO.
4. Lastly, update your profile every few months. Check it to see if Google added new features or fields to be filled out. Add new photos etc. Keep it fresh and updated.

When people set it and forget it. That’s the worst approach to have when it comes to any social site, but most importantly Google+. Many businesses use third party websites to schedule content. This is fine – most of us don’t have a choice. However, when scheduling content, don’t post the exact same thing to Facebook, Twitter and Google+. Google wants to see original content and they want it often. So, schedule your Facebook and Twitter content, but come up with something different to post on your Google+ page.

Stay active. Be descriptive and use keywords in everything you do. Use links, photos and hashtags in your posts.
But most importantly remember to have fun.
-Crystal Childs

Travis Bliffen is a regular contributor to Website Magazine and he writes our weekly SEO roundup. Travis is the founder of the search marketing company Stellar SEO.

Amazon Colorado Tax

Amazon Reacts To Colorado Internet Sales Tax Measure By Firing Its Colorado Associates

Updated: 03- 8-10 04:57 PM

In response to recent legislation in Colorado (HB 10-1193), Amazon.com has sent a letter to its affiliates in Colorado informing them that the on-line sales giant will no longer be advertising through businesses in the state that that make money by referring buyers.

In order to close a $1.5 Billion budget gap, Colorado Democrats this session have passed a law that would make it possible to collect sales taxes on on-line purchases by creating an economic nexus between state residents and on-line retailers.

The bill, which was part of a package of tax measures aimed at increasing revenue, originally sought to create a nexus between the state and on-line retailers based on their ties to local affiliate websites, which link to products. The bill was ultimately altered due largely to fears that retailers like Amazon would simply cut ties to Colorado companies that make money by referring buyers.

The final bill, which was signed into law in February, instead required large online retailers to start collecting sales taxes or provide a summary of people’s web purchases in the state, leaving affiliates out of the equation. This created an economic nexus without making local affiliates a scapegoat for paying local sales taxes.

Amazon has apparently elected to cut dies to its Colorado affiliates regardless. Colorado affiliate Nat Torkington wrote “So let me get this straight: I’ve done nothing, and Amazon just fired me?”

The letter has already drawn responses from Colorado Legislators. In a tweet, Senator Greg Brophy said he “will seek emergency legislation if necessary to fix” to problem.

In a press release, Governor Bill Ritter admonished Amazon:

“Amazon has taken a disappointing – and completely unjustified – step of ending its relationship with associates. While Amazon is blaming a new state law for its action, the fact is that Amazon is simply trying to avoid compliance with Colorado law and is unfairly punishing Colorado businesses in the process.”

Republicans, who unanimously opposed the measure to collect sales tax from on-line purchases, said Amazon was justified in its decision to fire Colorado affiliates.

“I don’t think you can blame Amazon,” Minority Leader Rep. Mike May told the Denver Post.

Illinois Amazon Tax

Illinois Amazon Tax: Gov. Quinn Signs Controversial Measure Taxing Online Updated: 03/11/11 01:20 PM

On Thursday, Governor Quinn signed a measure he called the “Mainstreet Fairness Act,” levying a new set of taxes on online retailers. Depending on who you ask, the law, known colloquially as the “Amazon Tax,” will be a massive windfall in state revenues, or a set of empty promises that will cause companies to flee the state and revenues to drop.

The bill passed both houses of the state legislature with sweeping majorities. It would require Amazon to collect sales tax on all purchases made in Illinois, by claiming that the company has a presence in the state through so-called “affiliates.” Those affiliates direct users to sites like Amazon to make purchases, and earn money when they do. As such, the new law states, those sites are actually located in part in Illinois, and therefore must charge Illinois sales tax on all purchases made by buyers in the state. Until now, residents of Illinois were required to report all purchases from out-of-state sites like Amazon and pay the sales tax voluntarily along with their income taxes, according to the Illinois Department of Revenue. But few taxpayers even know that fact, and since enforcement is difficult if not impossible, it was rarely paid.

Senate President John Cullerton was one of the chief proponents of the new law; when the bill passed, he issued a press release praising its benefits. “Under this proposal, Illinois would generate an additional $150 million in much-needed revenues in our efforts to prevent millions of dollars in cuts to public safety, health care, and education that would occur without action,” Cullerton wrote. He also said the bill “will help spur economic activity and job growth within the state by leveling the playing field for Illinois’ small businesses” — brick-and-mortar stores that have to collect sales tax face unfair competition from retailers like Amazon that don’t charge the tax, the argument goes.

And some Democrats in Congress tried to enact similar legislation on a national level last summer.

But critics of the measure in Illinois cite the examples of previous states that have tried to pass similar Amazon taxes. In those cases, Amazon followed through on a threat it’s made in Illinois as well: to simply terminate its contracts with all the affiliates in those states, thereby avoiding the requirement to pay the tax. That happened in Colorado almost exactly a year ago, as it did in North Carolina and Rhode Island, three other states with similar measures on the books.

Providence Business News reported after the tax was passed there:

Officials at the R.I. Department of Revenue “do not believe that there has been any sales tax collected as a result of the Amazon legislation,” said Paul L. Dion, who heads the department’s revenue-analysis office.

Indeed, Amazon, Overstock.com, and several other online retailers have promised to cut off Illinois affiliates similarly if the law went through. And the Chicago Tribune quoted the owner of one of the affiliates, FatWallet.com, saying that he wouldn’t simply roll over and take it.

“The reality is that as a business owner with 52 employees, we’re not going to just get shut down because of a law Illinois passes,” CEO Tim Storm said. “Our customers don’t care whether we’re in the state of Illinois.”

Still, after weighing both sides, Governor Quinn signed the bill into law Thursday afternoon. “This law will put Illinois-based businesses on a level playing field, protect and create jobs and help us continue to grow in the global marketplace,” he said in a press release.

Google Makes Major Algorithm Changes to Improve Search

Google Tries To Bury Low-Quality Content With Major Search Algorithm Changes

NEW YORK — Google has tweaked the formulas steering its Internet search engine to take the rubbish out of its results. The overhaul is designed to lower the rankings of what Google deems “low-quality” sites.

That could be a veiled reference to such sites as Demand Media’s eHow.com, which critics call online “content farms” – that is, sites producing cheap, abundant, mostly useless content that ranks high in search results.

Sites that produce original content or information that Google considers valuable are supposed to rank higher under the new system.

The change announced late Thursday affects about 12 percent, or nearly one in every eight, search requests in the U.S. Google Inc. said the new ranking rules eventually will be introduced in other parts of the world, too. The company tweaks its search algorithms, or formulas, hundreds of times a year, but most of the changes are so subtle that few people notice them. This latest change will be more difficult to miss, according to Google engineers.

“Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem,” Google fellow Amit Singhal and principal engineer Matt Cutts wrote in a blog post. “Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.”

Google makes significant adjustments to its search formula on the same scale as the latest change four or five times a year, Singhal said in a statement Friday.

What makes the new revisions so notable is that Google spent about a year trying to come up with a way to judge the quality of the content posted on the site.

That focus could hurt Demand Media, which depends on search engines for about 41 percent of the traffic to its websites, with most of those referrals coming from Google, according to documents filed last month after the company completed an initial public offering of stock.

Demand Media, based in Santa Monica, assigns roughly 13,000 freelance writers to produce stories about frequently searched topics and then sells ads alongside the content at its own websites, including eHow.com and Livestrong.com, and about 375 Internet other destinations operated by its partners. Articles range from the likes of “How to Tie Shoelaces” to “How to Bake a Potato” and more.

Many of the ads appearing alongside those articles are sold by Google, which accounts for about one-fourth of Demand Media’s revenue of $253 million last year.

Demand Media said it doesn’t consider itself a “content farm” or “content mill,” but rather as a more responsive approach to addressing topics on people’s minds.

“We believe that our platform for satisfying today’s consumer demand is the most comprehensive and effective of any online publisher,” Demand Media CEO Richard Rosenblatt told analysts earlier this week after the company announced the first quarterly profit in its four-year history. “The standards we put in place, the process that we follow, and most important, the qualified professionals we rely on to create and copy at the solution are unprecedented in traditional and new media.definition.”

In a Friday blog post, another Demand Media executive said the company applauds search engine changes that “improve the consumer experience.” Google’s revisions caused some of Demand Media’s articles to rank higher and other to rank lower in search results, wrote Larry Fitzgibbon, Demand Media’s executive vice president of media and operations.

“It’s impossible to speculate how these or any changes made by Google impact any online business in the long term – but at this point in time, we haven’t seen a material net impact,” Fitzgibbon wrote.

Investors seemed uncertain how Google’s move would affect Demand Media. After falling nearly 5 percent in earlier trading, Demand Media’s shares rebounded to close at $22.96, up 36 cents for the session.

Minds Over Media provides web design, SEO, CRO, social media marketing, custom blog design, graphic design, and hosting services in Denver, Boulder, Colorado Springs, Fort Collins, Vail, Aspen, CO, Colorado.

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